Privacy Policy

What Personal Data We Collect and Why We Collect It

When ordering or registering on our site, you may be asked to enter your name, e-mail address, postal address, phone number, credit card information, IP addresses or other details to help with your experience. We retain your information to give you access to our content, products, and services. Some plug-ins we use will also collect data for the benefit of our visitors.

We use the collected information to:

• Personalise your experience and deliver relevant content and product offerings.
• Improve our website in order to better serve you.
• Better serve you in responding to your customer service requests.
• Administer a contest, promotion, survey or other site feature.
• Quickly process your transactions.
• Ask for ratings and reviews of services or products.
• Follow up with you after correspondence (live chat, e-mail or phone enquiries).

Contact Forms

When you submit through our contact form, we use that information for customer service purposes only and do not use it for marketing.

Cookies

We use cookies for essential site functions: to remember and process items in the shopping cart, understand and save users’ preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and interactions for future improvements. We may use trusted third-party services that track this information on our behalf.

If you have an account and log in, we set temporary and permanent cookies to manage your session and screen display choices (e.g., login cookies last for one day, screen options cookies last for a year). If you select “Remember Me”, your login will persist for one week.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies through your browser settings. If you turn cookies off, it will disable some features of the site.

Embedded Content and Third-Party Sites

Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These external websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, especially if you have an account and are logged in to that external website.

Analytics and Advertising

Sharing and Retention of Your Data

Who We Share Your Data With

We do not trade or sell your personal data. We use the following third-party providers for necessary operations:

• PayPal & Stripe: For transactions
• Google & Facebook: For advertisements and analytics

How Long We Retain Your Data

For users that register on our website, we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you leave a comment, the comment and its metadata are retained indefinitely so we can recognise and approve any follow-up comments automatically.

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where We Send Your Data

Visitor comments may be checked through an automated spam detection service. We use Cloudflare to protect this website from any suspicious behaviour.

Data Security and Procedures

How We Protect Your Data

Our website is scanned on a regular basis for security holes and vulnerabilities. We use regular malware scanning. Your personal information is contained behind secured networks and is accessible only by a limited number of authorised persons. All sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. All transactions are processed through a gateway provider and are not stored or processed on our servers.

Data Breach Procedures (GDPR Compliance)

In line with the Data Protection Act 2018 (Ireland) and EU General Data Protection Regulation (GDPR), should a data breach occur, we will take the following responsive action:

• We will notify you via e-mail within 7 business days.
• We will notify users via in-site notification within 7 business days.

Automated Decision-Making and Profiling

We use Facebook custom audiences to optimise our advertisements to better serve our users with content and products most suited for them.

Electronic Communications Regulations (Irish/EU)

The European Union (Privacy and Electronic Communications) Regulations 2011 set the rules for commercial e-mail and marketing. We collect your e-mail address to send information, process orders, send related updates, and for marketing purposes.

We agree to the following:

• Not use false or misleading subjects or e-mail addresses.
• Identify the message as an advertisement in a reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party e-mail marketing services for compliance.
• Honour opt-out/unsubscribe requests promptly.
• Allow users to unsubscribe by using the link at the bottom of each e-mail.

If you would like to unsubscribe, you can contact us at info@edgecapital.com or follow the instructions at the bottom of each e-mail.

Children’s Data Protection

The Data Protection Act 2018 (Ireland), in alignment with the EU General Data Protection Regulation (GDPR), puts parents and guardians in control regarding the collection of personal information from children under the age of 13 years old.

We do not specifically market to children under the age of 13 years old.